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Exciting escapes in vibrant Agadir

Agadir combines a rich history with exquisite Moroccan cuisine, served up next to one of the world's best beaches. Breaks in this vibrant African city are guaranteed to stay with you a lifetime.

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September - March

Agadir is home to one of the largest beaches in Morocco, with white sand and clear waters running for nine kilometres. Although the beach proves a huge draw for tourists, its sheer size means it never feels crowded. Many of Agadir’s best hotels are located on the beachfront, as well as plenty of cafes and traditional eateries. If it’s sun, sand and seafood you want from your holiday in Agadir, you’ll have everything you need within arms reach.

Despite much of the city being destroyed by an earthquake in 1960, Agadir has been carefully rebuilt, and became the largest seaside resort in Morocco in 2010. Modern road links and a bustling fishing port make Agadir one of Northern Africa’s most vibrant cities. Its proximity to the equator means year-round sunshine, and many tourists come to enjoy the winter sun. For those who are serious about topping up their tans, temperatures regularly creep above 40°C during the summer months.

Vast amounts of herbs and spices are grown locally, and take centre stage in the Moroccan cuisine served throughout Agadir. Delicacies such as Pastilla, Tanjia, Harira and Couscous are served up across the city, as well as the ubiquitous Moroccan tagine. If trying out the local dishes doesn’t take your fancy, Agadir hosts food and drink from around the world to cater to all tastes.

If you’re looking to learn more about Agadir’s rich history, the Agadir Oufella Ruins provide a fascinating glimpse into city life before the 1960 earthquake, as well as providing breathtaking views across the city and out to the Atlantic. History buffs would also do well to spend some time browsing the Souk El Had d’Agadir; much of the building may be modern, but the produce on offer combined with the cacophony of traders vying for business has been the same for millennia.

The Souk is a great place to pick up Argan oil, one of Morocco’s most famous products. The Argan trees which produce the oil can be found throughout the city – pay close attention to them as you traverse the city and you might spot some upwardly-mobile goats, who enjoy perching in the trees to escape the midday sun.

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